ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). billion in profit in 2015.

Advertising 120

Advertising Advertising Facebook B2C 120

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. Minter Dial (@mdial) November 3, 2015. No reader required.

Newspapers 28

Newspapers Film Journalism Web 28

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Then, it shows up in the print issue the next morning? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

APRIL 13, 2015

Why: “In 2015, consumer expectations are going to continue to rise. Why: “Yes, there [are] still print and broadcast media. Around the Web Events #NovaCOM15 AHEM Aliza Freud Dave Hochman deirdre breakenridge Laura Stanik Meg Fry Michael C. Top Takeaways From NRF. ” Will you attend #NovaCOM15?

Web 40

Web Retail Twitter Print 40

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. The key to SEO today is producing great content on your website and then being sure that your content is being linked to from third-parties on the Web.

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Cover photo by Jerry Silfwer ( Prints / Instagram ). Please join and push forward.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Cover photo by Jerry Silfwer ( Prints / Instagram ). Please join and push forward.

Industry 52

Industry Web Wikipedia Education 52

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Check out the 2015 Global Social Journalism Study! More data journalism.

Journalism 120

Journalism Trends Local Print 120

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. Currently, PR professionals are still in love with the concept of “storytelling.”

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 63

Social Media Marketing Media Content Marketing 63

Sword and the Script

DECEMBER 12, 2017

12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. December 2015: One Bold Content Marketing Prediction for 2016. Michele Hudnall | HudnallsHuddle Consulting.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. January 31, 2015. When did you last ask customers to send you images of your product in use?

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015. Print it to motivate your team. Keep momentum up with regular check-ins.

How To 60

How To Software System Employee 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52