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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

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Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

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Free PR Kit! Get Your Holiday PR Started Today

Cision

Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy. Start now or supplement your ongoing efforts with our free 2015 Holiday Gift Guide PR Kit. Don’t get lost in the last-minute holiday rush. Click here to get it now!

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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

Furthermore, print resonates better with Brazilian audiences. Respondents from the report Brazilian Media Research 2015: Media consumption habits by the population state that print media is the most trusted source of news, and 50% of respondents are singularly focused while reading print publications.

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New book: AI tools for public relations

Wadds Inc.

The community published two guides to tools in public relations and has been inactive since 2015. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats. Thank you all for your patience and understanding.

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The Implications of the Growth of Social News

Cision

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Click to enlarge.

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