Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible.

Automotive 95

Automotive Study Report Transportation 95

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Let’s go.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Give Your Content Marketing a Human Face.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

AUGUST 13, 2019

5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Where do you start?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. 12) More dramatic platform changes will challenge marketing. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169