Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 52

Mobile Media Newspapers Local 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MARCH 14, 2016

“We are bombarded with information. People are constantly trying to put information in front of us.” . Instead of telling people about the product, Steve Clayton took the stage at Microsoft’s Worldwide Partner Conference in 2014 and told a story about connecting with his friend in Germany. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Fast forward to 2014, data fuels their stories today. I can’t remember the last time I felt comfortable or complacent about technology. Serving the global organization.

Big Data 250

Big Data Data Education Internal 250

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. 2,938 crore (~$473.8M) by the end of 2014. It is rightly said that PR and journalism are interdependent.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

FEBRUARY 6, 2020

Overview: In reference to Office Space (the movie), 2Bobs is a podcast that entertains and informs. Across his many ventures, Drew aims to inform and educate marketers to help their businesses thrive. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74

Maxim Behar

JANUARY 3, 2021

To make it both easy to read, easy to find the necessary information, and at the same time analytical and slightly academical. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Public Relations Sydney

JANUARY 5, 2015

It is a good idea to review your key messages and determine whether they still communicate the right information for your business. Review your media coverage Did you achieve as much media coverage in 2014 as you wanted? Review your key messages Key messages are what you want people to remember about your business.

Pitching 40

Pitching eBook Retail Strategy 40

Waxing UnLyrical

MAY 22, 2015

” Side note: I was looking at Matt LaCasse’s post on micro video dominating 2014. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.”

Leadership 40

Leadership Report Media Video 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

APRIL 2, 2019

In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. VC investment grew to $7.2 billion in 2018 , though some forecasts say that will drop this year.

Agency 99

Agency Trends Marketing Survey 99

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. He thrives on new challenges and knows how to turn connections into relationships.

Sports 0

Sports Leadership Internal International 0

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. All work in high-profile companies or sectors.

Interviews 40

Interviews Enterprise Corporate Internal 40

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I I started reading books on procrastination, to inform the book. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. The upside of Vox’s style is that the audience is spoon-fed important information framed around questions the new stories inspire. The Brexit deal was defeated in Parliament. Here’s what happens next.

Media 111

Media Journalism Content Marketing Education 111