Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Today, Traveler spans 87 local editions across the globe.

Travel 96

Travel Hotels Storytelling Content Marketing 96

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.

How To 40

How To Content Marketing Conference Interviews 40

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Usually, at least in marketing or PR circles, no one gets fired for keeping their mouth shut.

Social Media 118

Social Media Study Blogging Company 118

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

NOVEMBER 10, 2021

Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. The video promotes Nike as a brand, as well as inspiring young people to play sport. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Critical Mention

MARCH 1, 2018

Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. Whether you’re preparing for a presentation, a speech, a job interview or any occasion when you have to speak in front of others, a little preparation is in order. Be prepared for the unexpected .

Film 80

Film Social Media Storytelling Writing 80

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. BSc/BA in PR, marketing or similar field.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Flatiron Communications

JANUARY 12, 2017

It prefers live TV interviews (vs. Content Marketing Is So Last Year (January 2016). A Fourth Estate No More (August 2014). Look What Mark Cuban Started (June 2014). Russia’s Media Trolls (May 2014). It has transcended the training of spokespersons to bridge away from reporters’ prickly questions.

Journalism 28

Journalism Guidelines Government Training 28

Flatiron Communications

MAY 20, 2015

In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT? The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. ” scenarios.

Journalism 28

Journalism Radio Report Advertising 28

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

AUGUST 7, 2015

My point is that they (still) have killer content, yet the behavior of their audience has changed. in July 2014: 61 comments. As Lee Odden , one of my favorite A-listers, said in this interview for Scripted : “I think high-quality content is content that satisfies the needs of your reader.

Measurement 40

Measurement System Blogging Facebook 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40