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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. What is native advertising?

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. Either way, if you’re not investing in your content i.e. your speaker(s), your event will suffer.

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What is a Public Relations Specialist?

5W PR

Oftentimes, it includes coordinating and promoting a fundraising event, tournament and silent auction. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms.

Publicity 114
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How the World of Influencers Has Shifted

Cision

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. As an influencer, I would be offered invitations to events, behind-the-scenes access and free tickets. But I would still have to pay to get to the event. humblebrag. That ’ s great.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 144
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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 215
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. And there is not much difference.