Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 96

Skype Mobile Interviews Tools 96

Shift Communications

NOVEMBER 24, 2014

Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The first was our Top 50 Most Overused Words in Press Releases for 2013. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 48

Skype Mobile Interviews Tools 48

Shift Communications

OCTOBER 19, 2018

Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. Originally published January 15, 2013; updated October 19, 2018. Here are just a few examples: General News newsletters: The Skimm, NextDraft. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 90

Social Media Marketing Media Creativity 90

Shift Communications

DECEMBER 31, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Marketing Coordinator.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology' Let’s look backwards for a bit of context. Christopher S.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Corporate Social Media Media 60

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information.

Digg 104

Digg SEO System Reddit 104

MaccaPR

JULY 23, 2014

9 Amazing Things Marketers Can Do With LinkedIn from Maccabee Public Relations. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. Ratchet up your social media and online content marketing efforts with visual content today.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, with agencies or larger organizations. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. This includes all social posts and blog posts. There should be a trackable link in every blog post, Instagram bio section and tweet. End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. In a recent post on my blog where I warn people to approach content marketing thoughtfully, I urge the public relations industry to seek that mutual value, lest it be viewed as a system “bug” to be fixed or ignored. “If

Publicity 39

Publicity Wikipedia System Community 39