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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Yes, those 2015 trends/prediction posts are just starting to roll out. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), Still really think mobile will “take over” in 2015? It’s that time of year.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155
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Five Perspectives About the Benefits of Influencer Marketing

Cision

” – Journal of Advertising Research 3. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.” References: 1 Soat, Molly.

Marketing 120
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The Facebook Paradox, Part 2: No Free Lunch

Shift Communications

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful. What does this mean for you?

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

After all, this was an advertising panel. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills. Most of the folks I know come from the PR, comms or social media worlds.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. David should leverage the surprise element and not advertise his advantage beforehand. 1 Do Things that Don’t Scale. How good must these PR activities be? Patagonia Books.