Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Media 60

David PR Group

OCTOBER 17, 2014

In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” Aside from writing his column, Carr is also featured in an interesting documentary called Page One , which chronicles the Times’s transition from print to digital media.). The Post is turning out more scoops and generating traction.

Journalism 85

Journalism Print Newspapers Advertising 85

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. Smith is Director of Marketing, Investor Relations and Compliance Services at PR Newswire and Vintage. Make sure yours are easy to find. About the study.

Study 40

Study Retail Print Survey 40

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. 94 crore (~ $15.1M) in FY 2012 to Rs.300 In July, Outlook Publishing (India) Pvt. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. 21, 2012 is available (just follow that link!). Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

Measurement 73

Measurement Print Analysis Journalism 73

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. Eventually, subscriptions were open to the public. 2012 Update. There's no place like home.

Communications 40

Communications Community Crisis Film 40

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Igniting public understanding about Fintech: The UK has been named a global Fintech hub, and rightly so.

Technology 48

Technology Automotive Retail Banking 48

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 1) February 18, 2014: Enter GTCR . This initiates a bidding battle.

Technology 12

Technology Software Company Marketing 12

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. Most of the people I speak with will have an interest in digital, online or modern public relations strategy. I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Producing a letter took time to write, print or copy and mail. Eventually, subscriptions were open to the public.

Community 40

Community Writing Education Film 40

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. They had an obligation to share their knowledge with the public.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. They had an obligation to share their knowledge with the public. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Creativity: Example. And when you do it well, it works wonders.

Strategy 40

Strategy Case Study Community Creativity 40