PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 119

Social Media Conference Media Corporate 119

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation 100

Reputation System Employee Airlines 100

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Are we seeing the demise of the traditional newsroom in favor of more automated measures? What brands are going to rise and fall in this new landscape? That was 112 years ago and guess what? The world has changed.”

Company 111

Company Media Journalism Report 111

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Top Brands on Instagram by Followers.

Instagram 120

Instagram Fashion Sports Pinterest 120

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Adam May. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Flack's Revenge

DECEMBER 11, 2019

Startups love the budgets, distribution and big brand cred of the major insurance carriers. Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. Great concepts need a brand behind them; life insurance is all about trust. They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Basically, S.M.A.R.T.

Blogging 58

Blogging Strategy How To Writing 58

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Basically, S.M.A.R.T.

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. Rich started PRexamples.com in January 2012. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52