2012 Brand Consumer Employee 
Reputation Us
FEBRUARY 19, 2024
Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine. This is partially because customers who trust a brand are 88 percent more likely to buy again.) Today that figure that has radically increased.
Flack's Revenge
DECEMBER 11, 2018
I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?
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Communications Conversations
MARCH 7, 2017
At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? But, it’s not the worst news in the world for brands because this isn’t 1984.
The Proactive Report
JANUARY 5, 2015
And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.
Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.
PR 20/20
SEPTEMBER 8, 2021
A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.
PRSay
OCTOBER 25, 2017
Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Prepare in advance.
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