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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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The Silicon Valley Watcher to publish on PressPage

Presspage

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. The technology , however, can best be outsourced to specialized companies. Press release! Press release!

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Reputation on social media – Comms must own it or lose it

NewsWhip

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? The complexity of that new environment should be the great opportunity for communications professionals in the 2020s. My case is simple: Communicators are well positioned to own a key resource in the 2020s: reputation.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Vuelio named this blog the best PR and communications blog in 2019. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. That’s thanks to you.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). References.

Education 270
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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. It’s either/or.