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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Sign out Leave your comment here.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It’s a work in progress. Let me know what I’ve missed. PR is a social science.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Noooo… I’m no guru.