2010 Brand Marketing Viral 
5W PR
AUGUST 10, 2021
Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience.
Communications Conversations
MAY 29, 2019
Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” First, go back to 2010. Your brand was just getting started on Facebook.
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Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
Konnect Agency
OCTOBER 18, 2019
Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Take Instagram for example. Engagement.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Even the hijacking of a brand’s social media account can be damaging.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.
Buzzstream
JANUARY 17, 2018
In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”.
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