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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. Your brand was just getting started on Facebook. You were starting to gain fans.

Viral 98
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Creating Successful Personal Care Brand Marketing Campaigns

5W PR

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. That meant appealing to a younger target audience was going to take some rebranding, and the brand had to change its image. It did this successfully with a bold marketing campaign.

Brand 88
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Or why one athlete excels when others who seem equally talented do not?

Airlines 100
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Lessons From a Very Public Break-Up

Waxing UnLyrical

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. doing improv comedy on the side. A model for success.

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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. What damage could your brand suffer as a result?

Survey 45
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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255