Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. How do they make it happen? This is where it gets interesting. How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Yes, I wanted to cause a ruckus, I suppose. But as with any writing project, it’s better to write about what you know. Anything else is a bonus. These fine folk did: Jan.

Wireless 74

Wireless Twitter Writing Measurement 74

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. Blinds Chalet’s design consultants are available to answer questions about materials, measuring and color matching. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. You decide which one.

Pitching 43

Pitching Blogging Customer Service Software 43

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. As recently as 2009, Domino’s Pizza was confronted with an issue that had been caused by its own workers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary. And then there is USAA. Connect with Tina McCorkindale on LinkedIn and Twitter.

Conference 40

Conference Meeting Case Study Film 40