article thumbnail

Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

article thumbnail

Celebrating the human influence in reputation shaping

PR in High Definition

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

article thumbnail

European Communication Monitor: a 15-year retrospective

Wadds Inc.

Trust as a constant A constant introduced by Tench was the concept of trust, which has been a steadfast concern for communicators and public relations practitioners since 2007. "It Trust is fundamental to relationship management and reputation. It peaked with its most relevance in 2018," he said. Big data and algorithms.

article thumbnail

How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Why would anyone want 10 ways? How could I delete this entry??

article thumbnail

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. Up next is Sandra Fathi.

article thumbnail

Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. We cater to the technology enthusiast sector – what marketers call influencers. We met at the Black Cow coffee shop, a Croton institution. Can you describe your readership? How do you work with PR?

Google 120