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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

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Celebrating the human influence in reputation shaping

PR in High Definition

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. 3 Shift to social.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Why would anyone want 10 ways? How could I delete this entry??

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Up next is Sandra Fathi.