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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? About Growing Social Now. About Barbara Rozgonyi.

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What’s Trending for 2023?

PRSay

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. ESG and your agency.

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My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Trends in advanced safety systems and more efficient equipment technology. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. Every issue featured a cover story highlighting a tool distributor’s business.

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. We cater to the technology enthusiast sector – what marketers call influencers. We met at the Black Cow coffee shop, a Croton institution. Can you describe your readership?

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

I’m one of several road test editors at Roadshow , a division of the technology site CNET. I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007. Basically, I do everything (or at least it feels like I do, LOL). .

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