2007 Interviews Marketing Technology 
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.
PRSay
DECEMBER 27, 2022
If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. To give your pitch context and depth, also link to an FAQ and a backgrounder.
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Norton's Notes
MARCH 21, 2017
This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Although I work in public relations – I know the lines of marketing are very blurred, so I also like to try and write about other subjects that interest me.
ImPRessions - Crenshaw Communications
JULY 14, 2016
Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.
Bianchi Biz Blog
FEBRUARY 22, 2021
Trends in advanced safety systems and more efficient equipment technology. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. Every issue featured a cover story highlighting a tool distributor’s business.
Flack's Revenge
SEPTEMBER 28, 2016
Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. We cater to the technology enthusiast sector – what marketers call influencers. Can the market continue to support so many? We met at the Black Cow coffee shop, a Croton institution.
PR Conversations
FEBRUARY 28, 2018
Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful.
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