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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 136
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The Magical PR Strategy Question

Doctor Spin

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Journal of Brand Management, 12, 264–278. “Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” Source: Strategic Change 1 Connor, T.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020. From freelance to firm.

Meeting 91
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I have supervised the Automotive News collegiate internship program since 2007. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

After taking hits for being “journo unfriendly, Uber goes on the offensive starting a scholarship fund to help high school seniors pursue their collegiate studies in journalism. The application consists of one essay question, “How Will Peer-to-Peer Journalism Change Society?” Jeff Jarvis is not amused.