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The Sword of Certainty: Information is Power

Doctor Spin

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. Doctor Spin | The PR Blog. The Qualities of Leadership: Direction, Communication, and Obfuscation. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog.

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Agency metrics for sustainable growth and profitability

Stephen Waddington

Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads. This blog is a summary of key metrics. I’ve included ballparks where relevant. I’d be interested to hear how you think this could be developed.

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Responsible communication leadership: putting employees first

PR Conversations

A new term coined: responsible leadership. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. A new approach to leadership. Much of the business studies literature focuses on transactional or transformational leadership. risk analysis. care for employees; and.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her top-ranked blog, wiredPRworks.com, launched in 2006.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Her start : Public relations intern with Fleishman Hillard. Where is she now?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.