Maxim Behar

SEPTEMBER 14, 2022

For me, the most important thing that then Prince Charles did for Bulgaria, is during his second visit in 2003. He came with a group of British business representatives and all possible media. This was a particular result of this visit because the British newspapers were full of advertisements.

Course 52

Course Meeting Newspapers Travel 52

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F.

Engineering 22

Engineering Education Retail YouTube 22

Prohibition

JANUARY 14, 2022

How will they deal with the media? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? Media contacts – These are the journalists and bloggers who will write about your business. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. That is traditionally the advertising and marketing function. Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market.

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Employee Leadership Crisis Management Viral 217

Mindful Marketing

JULY 19, 2023

These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners. Of course, advertisers pay these big data collecting companies to run their ads, so selling vs. sharing seems like semantics. In Europe, you do; but in the US, you don’t.

Analytics 99

Analytics Data Retail Advertising 99

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Dashboards Gaetan Akinrolabu , corporate marketing and digital media strategy at Mirati Therapeutics , talked about his journey into the tech stacking world. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003. — into a single source of truth. .

Measurement 40

Measurement Airlines Data Case Study 40

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 99

Insurance Insurance Social Media Comparison 99

5W PR

DECEMBER 7, 2018

The right product placement can prove to be a huge windfall both for the entertainment media and for the brand in question. If you wanted to argue that the multi-colored Mini Coopers were also a character in the 2003 heist movie “The Italian Job,” it’s doubtful anyone would argue. But product placement can do even more than that.

Trends 60

Trends Consumer Film Fashion 60

Bad Pitch Blog

MARCH 22, 2010

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. Sending a story you''ve placed to non-competitive media outlets can be very effective, assuming you have a unique follow-up angle. This also allows you to track media interest. You should.

Infographics 98

Infographics Energy YouTube Mobile 98

Stephen Waddington

JULY 29, 2018

Media standards must be applied to social media to prevent democratic abuse. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “We

Government 63

Government Social Media Report Media 63

Stephen Waddington

DECEMBER 12, 2019

In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Their very foundations are crumbling.

Publicity 93

Publicity Media Facebook Newspapers 93

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing?

Advertising 120

Advertising Advertising Content Marketing Case Study 120

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60