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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 133
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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”.

Pitching 153
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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

12.03.2021 The Novinite.com’s founding father, Maxim Behar, about the start, freedom of the press and novelties in PR business… The first English-language media in Bulgaria Novinite.com turns 20 tomorrow. What are your memories of March 12, 2001, your launch day? How has media environment in Bulgaria changed over these two decades?

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. BCB: Great question.

Brand 112
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. The Mole (TV Series, 2001–2008). Industrial Marketing Management, 56, 167–180.