Solo PR Pro

MAY 1, 2018

Since 2001, successful leaders have used PIE to tackle the world’s important challenges. Tom McMakin is CEO of Profitable Ideas Exchange (PIE ), a leading provider of business development services for consulting and professional services firms.

How To 40

How To Case Study Technology Conference 40

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. Yet, many people think this is all new and mysterious rather than simply management by objectives. . .

Publicity 46

Publicity Study Government Internal 46

Cision

JULY 20, 2015

Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow).

Energy 120

Energy Viral Storytelling Community 120

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. It’s easy to look back and say the inventor should have done this or that.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Sword and the Script

APRIL 2, 2019

As the Financial Times reported the Big Four, “legal activities have grown prodigiously: PwC employs 3,600 lawyers in 98 countries; EY has 2,200 lawyers in 81 countries; KPMG about 1,800 lawyers in 75 jurisdictions; and Deloitte has more than 2,400 lawyers on its books.”. To place this in context, the largest law firm in the U.S.

Agency 95

Agency Trends Marketing Survey 95

Bad Pitch Blog

MARCH 26, 2009

Seek out their books, their articles, and their broadcast appearances. You will soon become an expert in the “thought-you’d-be-interested-in-this” e-mail subject, one of our favorite things to do (except, of course, in 2001, when it became the header of an e-mail containing a huge virus).

Sports 41

Sports Pitching Trends Fashion 41

Waxing UnLyrical

NOVEMBER 14, 2010

Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Blogging 85

Blogging Facebook Twitter Measurement 85

PRSay

FEBRUARY 19, 2021

Williams, a 2001 recipient of the D. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D. Parke Gibson forever changed the face of public relations; not simply its appearance, but its voice and vision.”.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

JUNE 25, 2019

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. One profound business book you’d recommend reading is… (BCB) Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace. The 24-hour news cycle has changed the PR game and greatly upped the stakes.

Brand 109

Brand Branding Reputation Corporate 109

Bianchi Biz Blog

MAY 17, 2021

Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co. While there I wrote Chilton’s Auto Troubleshooting Guide as a freelancer, and also had the privilege of editing a wonderful book on the Gas Turbine Engine by famous auto writer Jan Norbye.

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The rise of the robots has been predicted since we watched HAL in “2001: A Space Odyssey” in what was another world in 1968. Competition for attention and business has never been fiercer…ever. And…it’s costing you money.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. In the case of artificial intelligence, I began working on an outline for a new book. What do we do now? Back to Top. The 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Bad Pitch Blog

JANUARY 27, 2010

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be. Game On, Boys! Thought you’d say you were.

Media 40

Media Wikipedia Journalism Print 40

PR Conversations

JULY 8, 2016

One interesting consideration is the shift from accessing artefacts such as books or magazines that have been reproduced in digital format, to artefacts that are created specifically for digital publication (such as websites). See also: Part 1: Made by history – a book collector’s story. Maidenhead: Open University Press, 2-22.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

One interesting consideration is the shift from accessing artefacts such as books or magazines that have been reproduced in digital format, to artefacts that are created specifically for digital publication (such as websites). See links below to all five posts: Part 1: Made by history – a book collector’s story by Heather Yaxley.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

One interesting consideration is the shift from accessing artefacts such as books or magazines that have been reproduced in digital format, to artefacts that are created specifically for digital publication (such as websites). See links below to all five posts: Part 1: Made by history – a book collector’s story by Heather Yaxley.

Interviews 40

Interviews Ethics Education LinkedIn 40

Mindful Marketing

JULY 28, 2015

Please tell us about your upcoming book. The working title of the book describes what I’ve learned in some 35 years of telling stories: There’s a heck of a lot more to the way your audiences look at what it means to interact with your company or organization than the color or size of your logo, your snappy tag line or a cute commercial.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52