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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand.

LinkedIn 421
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259
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5 Sure-Fire Signs It’s Time to Update Your Website

PR 20/20

Y our website is your most important marketing and sales asset. A website is your digital front door to building credibility, attracting potential customers, and generating revenue. B2B buyers spend a measly 17% of their buying time meeting with potential suppliers. Unsure if your website fits into one of these categories?

Mobile 72
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Your users might hate how complicated it makes things. Guessing about a use case for your product? Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. They’re afraid they might do it wrong or of what they might find.

B2B 94
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Campaign Recap: Advertising Week 2018

5W PR

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. What do you guys think? The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Can questions improve your content?

Tools 136
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Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Sword and the Script

Creating good content is just half the content marketing equation. The other half is content distribution. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).