It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased something as a result of an influencer.
Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience. For instance in the travel and tourism industry.
Travel influencers are becoming more and more popular as time goes on. By either showcasing the luxury of a five-star resort or offering the best tips and tricks to budget travel. There are various levels and elements to travel influencers, here are just a few of our favourites.
Starting off with Steph whose motto is to travel better for less. This best British blog winner is showcasing the beauty of the world and how achievable it is to witness. From bargain air bnbs to hidden treasures from major tourist traps. Steph’s page is showcasing how to get the best from a budget trip.
View this post on Instagram
We also have Beca. The perfect fit for those who have a thirst for nature. Dedicating her page to some of the UK and beyond’s most beautiful hikes and walks depicting her experience to her followers, inspiring them to get out there and experience it for themselves.
View this post on Instagram
For those who favour the beauty in travel, there is Alicia who is a travel photographer from Bath. Dedicating her page to the stunning scenery she captures on her travels from York to Dubrovnik. Showcasing the individual beauty of all.
View this post on Instagram
If you require a bit of entertainment in your content then look no further than Ryan and Jade. The Manchester-based couple who travel the world through their challenges from traveling to all the UK capitals within 24 hours to aiming to sample the menu from every Mcdonald’s across the world – the pair have a challenge from all from the small to the extravagant.
View this post on Instagram
Yaya and Lloyd share their lives with their followers as they travel across the world to some of the most beautiful corners of the globe – but you might’ve guessed it, with only their hand luggage. Proving that you don’t need to break the scales when packing for even some of the most memorable trips.
View this post on Instagram
A pioneer of the solo traveler is Abenat. This orange-loving Gen Z traveler shares her experiences from all corners of the globe and what it is like to travel alone, especially as a woman. Sharing tips on how to pack, take pictures and most importantly stay safe while in these situations to ensure that the beauty the world has on offer isn’t cut off to anyone.
View this post on Instagram
If a relaxing getaway is more of what you’re looking for then Amy’s content is the fit for you. Reviewing and recommending some of the best spas and hotels across with a touch of glamour.
View this post on Instagram
Describing herself as a ‘digital nomad’ Alea provides her audience with tips and guides of how to get the most out of your adventure from backpacking to glamping, this account has something for everyone.
View this post on Instagram
Traveling the world full-time as well as being an SEO copywriter. Amy captures some of the most beautiful and unique places to stay while she does it. As well as documenting it in her travel blog ‘Travel Resources’.
View this post on Instagram
Another full-time nomadic duo is Harry and Lydia who focus their page to exploring some of the world’s best-hidden gems from getting baptised in the Jordan River to Swimming in the Dead Sea; they are never far from an adventure.
View this post on Instagram
Travel is a passion for almost everyone, exploring the world and what it has to offer is a dream for most people. Partnering with these influencers to showcase what you as a brand can offer to people either to aid or improve their travel journey is a great way to showcase to the already keen traveller or inspire the explorer within.
Check out these other blogs you might be interested in:
- How can brands benefit from TikTok influencers?
- The Influencer Top 10: Mumfluencers
- Three top tips to help you find the right social media influencers for your brand
