Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. One of the key aspects of retail marketing is creating a unique selling proposition (USP) that sets your store apart from the competition. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Agility PR Solutions

NOVEMBER 14, 2022

But this year, brands have an opportunity to draw those customers to stores by incorporating experiential features into stores, new research […]. The post In-store Black Friday holiday shopping is back—but with new expectations appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

MAY 16, 2022

New research finds that a vast majority of consumers (85 percent) will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. The post Shoppers are excited to get back to a reinvented in-store experience appeared first on Agility PR Solutions.

Consumer 94

Consumer Report Trends Publicity 94

Agility PR Solutions

APRIL 12, 2023

And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

Agility PR Solutions

SEPTEMBER 9, 2020

Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.).

Consumer 139

Consumer Company Media Brand 139

Agility PR Solutions

SEPTEMBER 29, 2022

holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S. The post Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past appeared first on Agility PR Solutions. As a result, one in two U.S.

Brand 78

Brand Branding Survey Consumer 78

Agility PR Solutions

JUNE 14, 2021

New research from geofencing marketing solutions firm Reveal Mobile is an early attempt to explore how digital marketers are getting customers back into retail stores as pandemic-related restrictions are being lifted […].

Marketing 78

Marketing Retail Mobile Data 78

Agility PR Solutions

MARCH 23, 2023

The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

Agility PR Solutions

OCTOBER 23, 2022

The post The evolving in-store shopper: Digital tech, ambience, sustainability top consumers’ wish list appeared first on Agility PR Solutions. The firm’s new […].

Consumer 60

Consumer Technology Company Marketing 60

Agility PR Solutions

DECEMBER 11, 2019

Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions Survey from The NPD Group.

Mobile 78

Mobile Survey Groups Marketing 78

Prowly

MAY 8, 2017

The post 10 Best Free Mac App Store Apps For PR Pros and Marketers appeared first on Prowly Magazine. Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable.

Marketing 182

Marketing Tools How To 182

Agility PR Solutions

MARCH 11, 2019

Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. The post Mobile mandate—63% use phones for product research while in-store appeared first on Agility PR Solutions.

Mobile 111

Mobile Retail Technology Industry 111

Business Wire

NOVEMBER 1, 2023

It's a day when businesses offer significant discounts and promotions to attract shoppers both online and in stores. Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. Enter the press release.

Blogging 355

Blogging Publicity 355

Agility PR Solutions

FEBRUARY 2, 2021

The post With many not comfortable getting vaccinated, brands shouldn’t expect a rush back to stores appeared first on Agility PR Solutions. Nearly a third of American consumers are unsure about receiving or will not receive the […].

Retail 86

Retail Brand Branding Consumer 86

Agility PR Solutions

APRIL 29, 2020

The post Brick and mortar stores could get a big bounce after COVID appeared first on Agility PR Solutions. The new study, Impact of COVID-19 on National, Brick-And-Mortar Brands, indicates a clear consumer […].

Study 78

Study Consumer Brand Branding 78

Agility PR Solutions

MAY 17, 2023

But for the revolutionary new […] The post When Gen Z turns 40: New research looking into retail’s future foresees mostly in-store shopping elevated by AI, AR and robots—how retailers can be ready appeared first on Agility PR Solutions.

Retail 78

Retail B2C B2B Trends 78

Agility PR Solutions

APRIL 13, 2020

The post Consumer COVID forecast—majority of Americans believe stores should reopen in May appeared first on Agility PR Solutions. The research found that an overall majority (60 percent) of consumers in the U.S. feel […].

Consumer 78

Consumer Study Crisis Publicity 78

Agility PR Solutions

AUGUST 3, 2020

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78

Retail Apparel Consumer Trends 78

Agility PR Solutions

MAY 17, 2020

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent). appeared first on Agility PR Solutions.

Apparel 78

Apparel Study Consumer Trends 78

Agility PR Solutions

NOVEMBER 10, 2021

The post More holiday shoppers will use mobile apps to meld online and in-store experiences—is your app ready? New research from mobile app experience company Airship and survey partner Sapio Research sheds light on changing […]. appeared first on Agility PR Solutions.

Mobile 78

Mobile Retail Survey Company 78

Agility PR Solutions

OCTOBER 10, 2018

Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From Apocalypse to Renaissance.

Retail 72

Retail System Report Trends 72

Agility PR Solutions

APRIL 23, 2019

The post Digital consumers now choose stores that offer personalized recommendations appeared first on Agility PR Solutions.

Consumer 75

Consumer Brand Branding Trends 75

Agility PR Solutions

MARCH 10, 2019

In contrast to their generational elders the Millennials, Generation Z likes shopping in stores more than online. The post Bucking the trends—Gen Z likes buying fashion in brick and mortar stores appeared first on Agility PR Solutions. When asked, “If you […]. When asked, “If you […].

Fashion 60

Fashion Trends Retail Publicity 60

Agility PR Solutions

MARCH 24, 2024

When customers purchase from your online store, they’re placing a significant level of trust in your brand. However, research suggests that 1 of every 100 accounts involved in an online store experience a data breach.

Data 105

Data Crisis Brand Branding 105

Agility PR Solutions

AUGUST 30, 2018

The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we definitely know—even though online shopping in general has gotten most of the attention in recent years, back-to-school shopping remains mostly in-store.

Survey 60

Survey Trends Publicity 60

ImPRessions - Crenshaw Communications

MAY 10, 2023

Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example. Their smart screens use information and even entertaining content to inspire shoppers to take action driven by contextual signals like store profile, occasion, geography, seasonality, or time of day.

Publicity 410

Publicity Retail Tools B2B 410

Agility PR Solutions

AUGUST 15, 2018

The post Physical stores are here to stay—this infographic shows you why appeared first on Agility PR Solutions. When it comes to the future of retail, many people would be inclined to think that the days of the high streets are over, and that online shopping is the way forward.

Infographics 60

Infographics Retail Brand Branding 60

Agility PR Solutions

MARCH 31, 2024

Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool.

Strategy 105

Strategy Brand Branding Instagram 105

Ronn Torossian

DECEMBER 21, 2020

The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels. Most business or store owners tend to concentrate their efforts on improving the landing page or the company’s checkout page by […].

Strategy 195

Strategy Marketing 195

Agility PR Solutions

NOVEMBER 7, 2023

Picture this: You walk into a grocery store and head straight for the cookie aisle (the best in the store, of course). You arrive at the chocolate chip cookies with dozens of options pleading to hitch a ride in your cart to the checkout line. Which one do you end up purchasing?

Brand 105

Brand Branding Course Publicity 105

Mark My Words

MARCH 16, 2018

The brand has reinvented itself by creating a sense of wonder in the stores,” argues Borkowski. Selfridges has stayed ahead by making a £300million investment in transforming its emporia, as well as its online offering.

Brand 60

Brand Branding 60

Agility PR Solutions

SEPTEMBER 4, 2023

Just as the quality and experience of your store play a huge role in how successful your brick-and-mortar location is, so does the UX play a critical part in your digital presence. There are many parallels between your store and your website. Your website is your digital real estate.

Real Estate 100

Real Estate How To Marketing Publicity 100

ImPRessions - Crenshaw Communications

MAY 7, 2020

Unfortunately, much of the news is bad — store closings, bankruptcies, CEO turnover, and more. Chain Store Age is a great source of news for retail news for smaller retailers like supermarkets, drug stores, department stores, etc and Dan is their tech editor reporting on how tech is impacting the retail space. .

Retail 245

Retail Twitter Real Estate Trends 245

Ronn Torossian

JULY 11, 2022

That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers. Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy.

Retail 195

Retail Internal International Brand 195

Ronn Torossian

JULY 20, 2020

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […].

Marketing 195

Marketing Brand Branding 195

Sword and the Script

AUGUST 20, 2016

It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. The post Shopping for Content Marketing in the Discount Store [UML] appeared first on Sword and the Script. B2B Customers Want Thought Leadership. Photo credit: Flickr, Jonathan Harford, 99¢ Dream ($1 and up reality) ( CC BY 2.0 ).

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Agility PR Solutions

FEBRUARY 27, 2024

No longer confined to physical stores, today’s consumers can effortlessly purchase on your website, grab deals from emails, or simply click “Add to cart” while scrolling through your socials. Shopping has evolved dramatically over the years. The stats speak for themselves, with around 2.71 billion buyers now shopping online.

Strategy 105

Strategy Marketing Consumer Publicity 105