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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. Airbnb knows how much power celebrities and social media influencers wield over their fans’ opinions.

Travel 93
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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

This is an expanded version of an article that first appeared in the May issue of Strategies & Tactics. How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it.

Tourism 113
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Let them see, hear, and feel the adventure.

Travel 78
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 SCHEDULE A DEMO.

Examples 130
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PR Trends to be Aware of for 2021

Critical Mention

Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1. SCHEDULE A DEMO. Jessica Pickering.

Trends 105
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8 Tips for Creating a Virtual PR Event

Critical Mention

Personalized video invitations or email blasts that tease what the event will cover are great invitation options. Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms! Spread the Word.

Tourism 131