Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Mindful Marketing

JULY 30, 2022

Decades ago, monthly bills were restricted to things like rent and utilities, but they’ve since expanded to include regular charges for cellphone plans, movie streaming, and online news. ’ For example, BMW has begun to offer “ heated seat subscriptions ” in certain vehicles for $18 a month. ” For $29.99

Software 84

Software Consumer Analysis Examples 84

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. The median salary for public relations professionals in the last 12 months came in at $95,000. 7) PR Measurement: A Pulse Check on How Communicators Show Value. Wishing you much success in 2020.

Blogging 80

Blogging Publicity Marketing Survey 80

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We measure and report our statistics against our past and census data in the communities we serve.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We measure and report our statistics against our past and census data in the communities we serve.

Financial 78

Financial Education Community Employee 78

Reputation Specialist Michael Toebe

MARCH 3, 2022

This article fully respects and absolutely empathizes with the pain and trauma they have suffered and constantly endure. The article was interesting and thought provoking. And I’m really glad I was able to use my capacity and resources to create awareness in the little way I could. It took a courageous stance.

System 52

System Reputation Financial Writing 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. PR 20/20 continually invests in the growth and professional development of our team. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. It was popularizing attribution measurement in PR. At least that’s what it says on paper.

Software 178

Software SEO Company Tools 178

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How would you recommend graduates from the class of 2020 get hired and get ahead? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Buzzstream

FEBRUARY 3, 2021

In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep offering useful information in articles or videos. Each discipline has its pros and cons. A Costly Strategy: Advertising.

Publicity 67

Publicity Small Business Advertising Advertising 67

NewsWhip

MAY 27, 2021

The rise in explainer articles | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. That data is from the 2020 PRCA Census. The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Good afternoon.

Industry 153

Industry Publicity Agency Community 153