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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170
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Top Public Relations Trends in 2018: Introduction

Shift Communications

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Reputation Is Brand. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161
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My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

SEO-led PR is your future. Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. PR people should be flocking to engage, capture and harvest the opportunities presented by SEO-led PR. And if you don’t seize the opportunity, others will!

SEO 120
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124