Communications Conversations

MAY 3, 2016

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. A few reasons: 1) I believe in giving back and helping students along–just like so many helped me out as I began my career, 2) It’s an extension of my work on the Winona State Alumni Board, and 3) These kids are incredible!

Sports 0

Sports Leadership Internal International 0

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Those who were just starting to emerge on the scene.

Ethics 71

Ethics Agency Journalism Corporate 71

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

I decided to look further than the typical reason that “there’s no pipeline.” Students of color may not be counseled towards communications careers, and more importantly, when they browse the websites of major agencies, they’re not likely to see many executives who look like them.

Agency 219

Agency Transportation Industry Creativity 219

Sword and the Script

AUGUST 12, 2014

The cut would hurt and I’d spend the next year or so living paycheck-to-paycheck, sweating the credit card bills and student loans I had racked up in graduate school. The cut would hurt and I’d spend the next year or so living paycheck-to-paycheck, sweating the credit card bills and student loans I had racked up in graduate school.

How To 115

How To Film Agency Corporate 115

PR Fuel

MARCH 17, 2020

Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. What Does PR Stand For? Each discipline has its pros and cons.

Publicity 64

Publicity Small Business Advertising Advertising 64

Journalistics

MARCH 2, 2013

For those of you that need to get a job – you know, like yesterday – I thought it would be helpful to share my perspective on the skills I believe most employers are looking for in a PR hire. I put social media experience third for a reason. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. You are interested in the psychology of life and what motivates people to take actions.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. The result? Better work, happier clients, and more time left to sell to other clients. Choose workflow experiments.

How To 60

How To Software System Employee 60

Cision

MAY 25, 2017

If you don’t trust someone to have a Twitter account, that’s not a social media problem, that’s a hiring problem. If you don’t trust someone to have a Twitter account, that’s not a social media problem, that’s a hiring problem. A brand is made up of the people who represent it.

Employee 129

Employee Brand Branding Policies 129

MaccaPR

APRIL 14, 2015

We take the hiring of entry level talent every bit as seriously as when we’re seeking more senior account staff. If, for some reason, internships are hard for you to come by, create you own by volunteering for nonprofits whose causes you believe in. Here are some of the elements we look for: 1. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

SEPTEMBER 14, 2010

In my post over at BNET today, I examine some of the misconceptions surrounding PR especially for entrepreneurs who are told, ad nauseam , that they don’t need to hire PR firms, they can do it all themselves. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”

Facebook 106

Facebook Twitter Education Industry 106