article thumbnail

PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. What is SEO?

SEO 203
article thumbnail

How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But most PR programs comprise a whole lot more than earned media, also known as publicity. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 SEO strategies for PR success: Boosting visibility and credibility

Agility PR Solutions

SEO and PR may appear like two different disciplines. However, they work well together to boost your business’s reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search engines and gain more traffic.

SEO 101
article thumbnail

PR and SEO: A New Symbiotic Relationship

Lauri Pehar Borsh

The Adaptation and Evolution of PR and SEO The integration of SEO into PR strategies is vital for a robust online presence. There are many compelling reasons why businesses and personal brands need to use SEO to enhance their public relations and online reputation campaigns.

SEO 78
article thumbnail

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

article thumbnail

Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online.

SEO 339
article thumbnail

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed?

SEO 147