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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts! Required Resources.

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Typical tools include demos, explainer videos, analogies and metaphors. Hitting the Sauce.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase.

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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. As it has grown in size and influence, Facebook stubbornly maintained that it’s a technology company, not a media business.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? But be sure to adhere to best byline practices.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber? United Airlines.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

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