Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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Media Training Media Training Interviews 120

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I strung the announcements together and watched coverage by my colleagues, and we decided this was a trend we should spotlight.

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Automotive Meeting Report Insurance 77

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

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Reputation Us

JULY 26, 2019

Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. Media and Message Unity Training. PR is listening. PR is engaging.

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PRSay

MARCH 14, 2019

If your subject line says “Pop icon to endorse new diet trend,” then your email better include an iconic pop star. For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. Get more media pitching knowledge from Michael Smart here. Never bait-and-switch.

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Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. But they all live social media. And that’s where training courses fall down.

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Digital PR Trends Training Media Training 45

Cision

OCTOBER 6, 2015

A: Allison, there are several times it makes sense to turn down media requests (here are seven times to turn down an interview). Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.”

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Interviews How To Healthcare Media Training 120

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

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Media Training Training Interviews Media 180

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. So that is this week’s PR tip.

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Real Estate Nonprofit Media Pitching 130

MaccaPR

MAY 23, 2016

Mine Social Media for Public Health Trends. In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). patients) and industry trends (e.g.

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Conference Healthcare Marketing Crisis 80

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Influencer relations. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Influencer relations – take a look at Influence. Media relations – Response Source and Gorkana offer great tools.

Publicity 48

Publicity Advertising Advertising Tools 48

Mora Communications

AUGUST 31, 2015

Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Take a look at all of the possible angles available.

Media 49

Media Local Insurance Insurance 49

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

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Television Interviews Engineering Tools 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

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Technology Product Launch Crisis Management Case Study 78

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

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Publicity Marketing YouTube Video 225

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

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Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. Share Tweet Share.

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Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages. Michael Smart is a media relations coach who has worked with companies like Aflac, GlaxoSmithKline, and Georgia Tech [and Instructure :)] to boost their positive media placements.

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PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

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Pitching Television Media Real Estate 130

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders.

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Marketing Employee Content Marketing Training 168