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5 Smart PR & Marketing Trends for 2024

The Proactive Report

These PR and marketing trends can help you thrive in 2024. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. Discover your current Brand Visibility Score.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates. Reddit data. Users can track and share media mentions on the go.

Reddit 176
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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Threads can be used to disseminate vital information, address concerns, and maintain transparency during a crisis, and its “softer, gentler” environment might be a welcome change from Twitter or other platforms like Reddit.

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Tips for Working with Millennial Media Outlets

Business Wire

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.

Reddit 158
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

Brands are now increasingly looking to identify real-time cultural trends across social media. What type of trends do you look for when monitoring for consumer insights? That being said, I’m always particularly interested in trends that show signs of shifting values.

Data 78
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Five ways Succession’s Cousin Greg could use NewsWhip for media monitoring

NewsWhip

This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. . Greg can display these feeds with the most recent at the top but he can also display them using Spike’s predictive measurement.

Media 145
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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web. We keep an eye on news stories and trending content in order to tap into conversations online and in the media.

Reddit 120