Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 159

Media Relations Media Print Software 159

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The value of earned media lies in independent editorial published at scale. It’s a form of third party endorsement shared with the audience of a publication.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Press releases have always essentially been a “paid placement.” Traditional press release distribution. Million and Eyes the U.S. And neither can vendors.

Software 129

Software Case Study Advertising Advertising 129

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Printed and digital materials: sales collateral.  5.    Unveil the new look and messaging to your staff and foster excitement about it. Conclude by Measuring Your Initial Success  . How many articles about the branding were published?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Reconsider your target. Tighten your language.

Resources 120

Resources Journalism Print Pitching 120

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. For added exposure, Cision also has its proprietary press release service, PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. For added exposure, Cision also has its proprietary press release service, PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Buzzstream

FEBRUARY 15, 2024

In this post, we are talking about link quality from an SEO perspective. In our post about relevant links , we shared a matrix about authority and relevancy, which is essential to understand when discussing quality. Read our post about relevant links to get a complete picture of what makes a site relevant.

How To 71

How To SEO Google Examples 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. We tell our bad pitches when they’ve been outed.

Pitching 68

Pitching Case Study Print Google 68

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 1) What has changed the most about marketing over the course of your career?

Marketing 63

Marketing B2B Print Technology 63

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. Indeed, I’d say that’s true about owned media and earned media too. The biannual survey queried 341 senior marketers about an array of topics including budget. of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Author Lukas Alexander is a media analyst on PR Newswire’s professional services team, helping global customers with their monitoring and measurement.

Report 40

Report Media Television Radio 40

Bad Pitch Blog

AUGUST 11, 2009

Express Yourself The look of your press release is very important. Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. For good measure, spell things phonetically and use random, Faulknerian italics. THE MORE EXCLAMATION POINTS, THE BETTER!!!!!!!

Pitching 102

Pitching Twitter Facebook Report 102

PR 20/20

OCTOBER 12, 2017

The assignment was simple: view a painting of a building and discuss what you “know” about the painting. From that moment on, everything about the conversation was immediately altered. In other words, what if everything we KNOW to be true about marketing is actually what’s holding back our business? The Day Hollywood Changed.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. They may be right about their audiences and what products do, and even about what they’ve seen has worked in the past. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Bad Pitch Blog

OCTOBER 5, 2008

I know what you’re thinking: Here he goes, another high-powered PR exec complaining about crappy customers. I’ve been thinking, and laughing, lately about the way people’s expectations have shot up in ways that are mind-blowing. But enough about me! Today everything is about timing and no one has the time for an explanation.

Print 40

Print Web Measurement Exercises 40

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. A few gave out buttons like Press Gang Theatre offered to its Served patrons.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Exchange rates at the time indicate the offer was worth about $120 million (US). million about six months later. This initiates a bidding battle.

Technology 13

Technology Software Company Marketing 13

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Are you up to speed?

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. Ideation just means pitching or brainstorming. Content marketers never make content for content’s sake. Data-driven. ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111