Marketing, Storytelling and Transportation

How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. As storytellers, we’re taught to show, not tell. Delve into market research data. It made the brand more interesting, and best of all, media loved it. Dig deeper.

How To

How To Transportation Software Employee

Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

MARCH 19, 2024

In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. In the realm of travel, where experiences reign supreme, compelling narratives have the power to transport audiences to distant locales, evoke curiosity, and ignite a sense of adventure.

Travel

Travel Trends Tourism Transportation

Pirates, Data and Storytelling

The Hoffman Agency

JULY 8, 2019

So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands? As PR and marketing professionals, our job is to create content that is not only pleasant to read, but that can also encourage the reader to move to the next step of their customer journey.

Storytelling

Storytelling Data Travel Writing

Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. I have the answer!

Content Marketing

Content Marketing Marketing System Reputation

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

DECEMBER 23, 2014

But communications and specifically PR seem to rate a click above email marketing on the creativity scale. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency.

Creativity

Creativity Communications Storytelling Transportation

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing

Marketing Content Marketing Crisis Management Data

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. Key Takeaway?—?Add

B2B

B2B B2C Facebook Storytelling

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Whether you’re speaking to millennials, chief marketing officers or stay-at-home moms, everyone wants to be surprised and delighted in ways that spark the imagination.

Instagram

Instagram Reddit Transportation Creativity

12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. This Old Marketing. and Epic Content Marketing. and Epic Content Marketing.

Marketing

Marketing Conference Content Marketing Agency

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee

Employee Print Writing Survey

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. may not need to market themselves as the demand is already there.

Travel

Travel Tourism Airlines Hotels

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Meeker calls out the use of edited and curated images as a means of storytelling. It’s taken me 10 days to work through the 300+ page deck.

Report

Report YouTube Privacy Web

Full Frontal Media: Kylie vs. Kim

Flatiron Communications

DECEMBER 1, 2015

Yet, here I am writing about it, as an unwitting marketing pawn in a carefully choreographed chess game designed to add more media fuel to the fame flame that has kept her family in the news and UGC spotlight for years. We will continue to bring this kind of storytelling to our customers.”. Kylie Jenner’s Latest PR Cover Shoot.

Media

Media Transportation Journalism Television

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach 18: The future of storytelling in healthcare communications. But the technology is relatively there.

Data

Data Media Analytics Energy

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. Taking the lead.