Communications Marketing Storytelling Transportation 
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
In public relations , our job is to spot, shape, and communicate our client’s story. So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? As storytellers, we’re taught to show, not tell. Delve into market research data. Dig deeper.
Burrelles Fresh Ideas
MARCH 19, 2024
In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. In the realm of travel, where experiences reign supreme, compelling narratives have the power to transport audiences to distant locales, evoke curiosity, and ignite a sense of adventure.
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Ishmael's Corner
DECEMBER 23, 2014
But communications and specifically PR seem to rate a click above email marketing on the creativity scale. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency.
wiredPRworks
NOVEMBER 18, 2020
How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. I have the answer!
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.
The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.
Sword and the Script
JUNE 18, 2019
For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).
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