What is PR? 141 PR and Comms Pros Explain What They Do for a Living
Sword and the Script
JUNE 18, 2019
When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.
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