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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 91
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Whether you’re speaking to millennials, chief marketing officers or stay-at-home moms, everyone wants to be surprised and delighted in ways that spark the imagination.

Instagram 159
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. may not need to market themselves as the demand is already there.

Travel 40
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Meeker calls out the use of edited and curated images as a means of storytelling. It’s taken me 10 days to work through the 300+ page deck.

Report 81
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s local, because it literally becomes part of the world around you. To make data actionable.

Data 78