Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ragu creates a video featuring 3 mom bloggers talking about what happens when dad makes dinner. Take time to avoid a viral disaster. They tweet the link to dad bloggers.

Policies 181

Policies Marketing Viral Pitching 181

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media.

Viral 68

Viral Journalism Analytics Case Study 68

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. There’s no SEO value. Video and visuals are still pretty damn powerful. “Going viral” on TikTok is a big reason many use it.

YouTube 109

YouTube Viral SEO B2B 109

David PR Group

OCTOBER 9, 2014

In the business world, if you don’t understand your audience, you can develop marketing material that goes over your audience’s collective head, or worse, insults them. Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In ” Gag me! What the hell was I thinking?

SEO 94

SEO Google Storytelling Writing 94

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Burrelles Fresh Ideas

MARCH 12, 2024

Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. When crafting social content, lean on trends and publish content with a high virality rate. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. However, it also comes with a distinct drawback.

Crisis 271

Crisis Brand Branding How To 271

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. If that’s even close to being true, you will have to shift your content marketing strategy.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. You will then gain insights into what style of content (lists, videos etc.) There are also step-by-step tutorials in the form of the video on the right, or the ‘Prospecting Tutorial’ button in the bottom left corner.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Don’t just stop there.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. It’s a must-read for marketers. Leverage keyword research.

Survey 90

Survey How To Reddit Pitching 90

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Our clients were happy. Source: University of Georgia ).

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance.

eBook 145

eBook YouTube Video Social Media 145

Cision

DECEMBER 26, 2017

This authority gives them a ton of SEO power because their content answers frequently asked user questions. Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation. This persona looks for new marketing tactics while sticking to a consistent voice across channels. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. Hint: “Because every marketing guru says so” is not always the right answer.) Is there a YouTube video that garnered thousands of organic views? Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

David PR Group

JULY 21, 2014

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. The answer: a great story. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Norton's Notes

MARCH 26, 2015

So we created a delicate mix of social media engagement, traditional media relations, SEO, blogger and influencer relations, as well as a series of strategic content marketing initiatives. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Writers and video producers don’t want to churn out formulaic faire, and readers can’t develop an emotional attachment to the brands that generate it.

Media 111

Media Journalism Content Marketing Education 111