ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages.

Social Media 62

Social Media Strategy Media B2C 62

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Matt and his team help their clients overcome those traditional blind spots by integrating NewsWhip data into a broad intelligence platform referred to as TRUE Scape.

Analytics 78

Analytics Case Study Data Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

Cision

OCTOBER 15, 2015

Is your brand part of the majority of marketers risking failure? At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Mark your calendars, because we’ve got five marketing masterminds ready to teach you. On Tuesday, October 20 at 2 p.m.

Social Media 120

Social Media Media Employee Reputation 120

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4% References: *1 CMO survey – [link]. *2

Social Media 60

Social Media Strategy Media Survey 60

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. Being old school is not an excuse. –John.

How To 40

How To Reputation Viral Airlines 40

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75

Fashion Telecommunications Crisis Training 75

ImPRessions - Crenshaw Communications

MAY 15, 2018

As of this post, it has reclaimed $134B in lost market value. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Superusers are the 1%. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. However, one thing is certain: No marketing strategy is complete without some form of paid social media. Paid social is not the same as influencer marketing , which is often organised directly with the influencer. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. What is crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, the reality is, in this digital world, relevance is even more important than reputation. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60