Marketing, Publicity, SEO and Workshop

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training

Training LinkedIn Marketing Pinterest

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference

Conference Marketing Analytics Case Study

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference

Conference Marketing Analytics Case Study

Nine Marketing Secrets of Houdini and Other Master Magicians

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? But when Dingle performed for the public (that’s you), he limited himself to fewer than six tricks. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing

Marketing Agency Video Brand

5 Reasons You Might Need to Issue a Press Release

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. But, the media need to be informed of the event before they can help with publicity.

SEO

SEO Writing Local Product Launch

Bringing Open Community To Public Relations

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community

Community Publicity Web Social Media

The Gift of Desperation

Ishmael's Corner

MAY 5, 2015

We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

Storytelling

Storytelling SEO Agency Leadership

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity

Publicity Creativity Measurement Twitter

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity

Publicity Facebook Twitter Measurement

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Are there any outcomes that are standard to organizations across the board?

Measurement

Measurement Publicity Web Analytics

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google

Google SEO Engineering Measurement

How To Become A Public Relations Star

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Regardless, thanks for visiting!

Publicity

Publicity How To Course Facebook

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

NOVEMBER 19, 2010

Addressing them in a timely manner is a critical function of public relations. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. The rumors have already disseminated. Wanna Subscribe?

Publicity

Publicity Reputation Crisis Communications Film

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools

Tools Marketing Nonprofit Mobile

PR Interviews: Michael White Lansons

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch.

Interviews

Interviews SEO Banking Radio

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google

Google Nonprofit Engineering SEO

Weekly Roundup: Rethinking Color

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement

Measurement Tourism Blogging Resources

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting!

Measurement

Measurement Blogging Tourism Social Media

Weekly Roundup: Refreshingly Different

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? This could come in handy.

SEO

SEO Measurement Tourism Analytics

Colors Of My Life

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism

Tourism Measurement Blogging Writing

Weekly Roundup: Across The Pond And More

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. Wanna Subscribe?

SEO

SEO Measurement Facebook Blogging

So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. Wanna Subscribe? Shall We Tweet?

Tourism

Tourism Measurement Twitter Facebook

An Ode To Monday

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism

Tourism Measurement Twitter Blogging

PR Is As PR Does

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference

Conference Measurement Tourism Twitter

The MetricsMan Comes To #measurePR

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement

Measurement Twitter Tourism Social Media

Weekly Roundup: The New Year Edition

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement

Measurement Tourism Social Media Blogging

MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

Measurement

Measurement Social Media Tourism Twitter

Simply The Best

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Measurement

Measurement Tourism Blogging Writing

Playing With Paper.li

Waxing UnLyrical

SEPTEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? September 3rd, 2010 Tweet I’ve been playing with paper.li

Newspapers

Newspapers Tourism Measurement Community

Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

SEPTEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? September 3rd, 2010 Tweet I’ve been playing with paper.li

Newspapers

Newspapers Tourism Measurement Community

Do Unto Others

Waxing UnLyrical

OCTOBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism

Tourism Measurement Twitter Facebook

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Who’s in customer service? Wanna Subscribe?

Social Media

Social Media Customer Service Media Tourism

Weekly Roundup: Trick or Treat

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Small Business

Small Business Tourism Measurement Social Media

So What Will You Have For Lunch?

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter

Twitter Measurement Tourism Social Media

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

OCTOBER 20, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Measurement

Measurement Tourism Blogging Writing

Get PR Measurement Off The Island

Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

Measurement

Measurement Blogging Tourism Twitter

Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

OCTOBER 10, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Measurement

Measurement Tourism Twitter Blogging

Weekly Roundup: Unleash Your Lady Gaga

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Wanna Subscribe? Shall We Tweet?

Measurement

Measurement Tourism Writing Blogging

When Clocks And Calendars Collide

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Skype

Skype Measurement Tourism Blogging

Judging A Blog Post By Its Cover

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Blogging

Blogging Writing Facebook Twitter

When #measurePR Became A Campfire

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement

Measurement Tourism Community Social Media

A Three Week Check-In

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Exercises

Exercises Tourism Measurement Blogging

Weekly Roundup: Project Happiness

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Wanna Subscribe?

Measurement

Measurement Facebook Twitter Tourism

Weekly Roundup: Around The World

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Let me rephrase that. Wanna Subscribe? Shall We Tweet?

Travel

Travel Measurement Tourism Blogging

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

Introducing the Marketing Artificial Intelligence Conference (MAICON)

Introducing the Marketing Artificial Intelligence Conference (MAICON)

Nine Marketing Secrets of Houdini and Other Master Magicians

5 Reasons You Might Need to Issue a Press Release

Bringing Open Community To Public Relations

The Gift of Desperation

Public Relations Lessons From Jesus, The Apostles And The Bible

How Reading Fairy Tales Can Improve Public Relations

Measuring Public Relations Outcomes With Seth Duncan

Four Steps To Optimize A News Release For Google News

How To Become A Public Relations Star

Kpop Lessons: Handling Defamation Through Public Relations

Four Free Digital Marketing Tools for Non-Profits

PR Interviews: Michael White Lansons

How Google Instant Might Impact Your Small Non-Profit

Weekly Roundup: Rethinking Color

MeasurePR: The BrandBuilder Edition

Weekly Roundup: Refreshingly Different

Colors Of My Life

Weekly Roundup: Across The Pond And More

So Much To Do

An Ode To Monday

PR Is As PR Does

The MetricsMan Comes To #measurePR

Weekly Roundup: The New Year Edition

MeasurePR, the Don Bartholomew Edition Round II

Simply The Best

Playing With Paper.li

Nice writeup on paper.li aka @SmallRivers from @jangles.

Do Unto Others

Want Social Media Evangelizers? Be Social

Weekly Roundup: Trick or Treat

So What Will You Have For Lunch?

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Get PR Measurement Off The Island

Weekly Roundup: Linking, Thinking and Blinking

Weekly Roundup: Unleash Your Lady Gaga

When Clocks And Calendars Collide

Judging A Blog Post By Its Cover

When #measurePR Became A Campfire

A Three Week Check-In

Weekly Roundup: Project Happiness

Weekly Roundup: Around The World

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