Scott Public Relations

AUGUST 20, 2019

But at least one answer can be found in the value of shared experiences: empathy. The power to impact our brains so believably can help journalists and PR professionals make unprecedented emotional connections through their stories. Technology has constantly altered how we communicate since the beginning of civilization.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Rock the Status Quo

AUGUST 15, 2014

I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. The Robin Williams suicide hit me hard. Very hard. Every day you start over.

Pitching 272

Pitching Viral Interviews Education 272

Konnect Agency

APRIL 16, 2020

The impact of COVID-19 is far-reaching and unlike anything we’ve experienced before as marketers. In the recent weeks, companies have realized the importance of digital marketing as their audience has largely shifted their time and wallets to online. More than ever, we need to put empathy, values and service to others first.

Marketing 63

Marketing Social Media Radio Advertising 63

Scott Public Relations

AUGUST 20, 2019

But at least one answer can be found in the value of shared experiences: empathy. The power to impact our brains so believably can help journalists and PR professionals make unprecedented emotional connections through their stories. Technology has constantly altered how we communicate since the beginning of civilization.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. As Maria Winans, Chief Marketing Officer of IBM Cognitive Engagement notes : But is AI a threat to PR jobs? How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Waxing UnLyrical

OCTOBER 19, 2011

Clarity is essential in any communication, but when an employee is being terminated or funding money is going to a different grant next year, go back and read over what you’ve written, to be sure that under the legalese and diplomacy you’ve actually said what you mean to say–and plainly. But here goes. Be respectful. .

Print 75

Print Writing Web Training 75

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Ethical Voices

AUGUST 22, 2022

It’s been over 21 years ago now. About seven years ago, we launched Engagement Science Lab, because we do things very differently at Volume. About seven years ago, we launched Engagement Science Lab. Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab.

Ethics 75

Ethics Communications Agency Technology 75

MaccaPR

AUGUST 8, 2016

But for me, the 8th of August is the one day a year where it’s (mostly) appropriate to share my utter love of all things cat: International Cat Day. You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. My answer is, a lot actually. via GIPHY.

Agency 48

Agency Marketing Viral Internal 48

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “People buy more on emotion than logic.” Speakers, such as Daniel Pink and Sally Hogshead , provided advice seemingly designed to deliver success today and well into the future. Scott Brinker. . ” Click to tweet! Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

JUNE 16, 2020

Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Flash forward 15 years later and I’ve come full circle. I always thought the title was strange.

Storytelling 131

Storytelling Communications Survey Case Study 131

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Rethink stock imagery’s reputation. subscription or pay-as-you-go).

How To 40

How To Pinterest Tools Technology 40

5W PR

MARCH 24, 2022

The most important element in this change is empathy because when a company is able to take the time to understand its consumers, it will be able to create stories that are more emotionally memorable. Companies in the B2B industry can bring new life to their content with the help of digital storytelling. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Wadds Inc.

MARCH 29, 2024

The discipline of strategy creation has underpinned my entire IC career and I’ve evolved my approach over the years. The discipline of strategy creation has underpinned my entire IC career and I’ve evolved my approach over the years. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. This creates empathy among your customers and target audience, building a sense of trust and credibility.

Social Media 65

Social Media Media Writing Infographics 65

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. Statistics can draw us into a campaign. Humor can hook us.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Landis PR

JANUARY 3, 2022

What a year! Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. Needless to say, all of them used some form of communications effort. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Mindful Marketing

JANUARY 14, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job? Inevitably, some questions will have moral implications.

Ethics 89

Ethics System Training Data 89