Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

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Meeting Transportation Media Journalism 90

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. The name doubly fits, since our job is to manage TMI (“too much information”). TMI does PR.

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Interviews Radio Small Business Pitching 284

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. According to Brain World Magazine , a Pew Research study shows that 83% of U.S. Share Tweet Share. How TV Influences Elections. SCHEDULE A DEMO.

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Radio Media Television Social Media 101

ImPRessions - Crenshaw Communications

JUNE 7, 2016

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. And for those with a story at the intersection of artsy and sexy – check out the online Arsenic Magazine. Making Olympic opportunities.

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Sports Television Pitching Conference 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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Publicity Social Media Television Measurement 167

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications.

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Digital PR Print Construction Television 76

Cision

JANUARY 11, 2016

American television host and actor. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Television Critic for The Hollywood Reporter. “I Child of television.

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PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

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How To Writing Guidelines Television 53

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. The original series has been televised in 120 countries.

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Wikipedia Television Content Marketing Facebook 100

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

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Media Analytics Radio Google 52

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. An online magazine editor published an excellent product review about your brand’s services. Instantly reply and share positive online news mentions by tracking your brand’s keywords. SCHEDULE A DEMO.

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Radio Media Newspapers Sports 104

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. She is now working with People Magazine as the shopping editor. Jenn Chan, People Magazine.

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Pitching Fashion Media Interviews 130

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Just look at magazine covers. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. Google makes that very easy for us! Publicity Plan.

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Publicity Pitching System Small Business 130

PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. Who writes about your industry for this publication. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Be newsworthy – try newsjacking. Find the right journalist – use Google!

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Publicity Video Pitching System 130

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. She has a passion for multicultural distribution, as well as writing and editing. A Connected And Engaged Community.

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Television Education Groups Community 72

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001.

Television 120

Television Social Media Sports Travel 120

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Get a variety of angles that will look good on Amazon and in the pages of a magazine.

Media 120

Media Television Video Print 120

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. So in addition to the monthly retainer, you can expect to be billed for materials they write for the press, or time spent on research, phone charges, copying, postage, etc.

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Radio How To Public Affairs Print 78

David PR Group

NOVEMBER 30, 2014

I have suggested a few nominees, and you can vote for one of them or write-in your own. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future.

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Groups Television Retail Survey 74

prTini

MAY 31, 2016

Magazines used to be one of the most popular kinds of media around. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or TIME were soon surpassed by cable news outlets like CNN, FoxNews, or MSNBC. Media Evolves Over Time.

Media 28

Media Television Sports Travel 28

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

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Interviews Publicity Technology Social Media 99

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. What is the #1 thing you try to express to new clients when you bring them on board?

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Journalism Social Media Radio Fashion 78

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

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Writing Company How To Apparel 67

Mindful Marketing

FEBRUARY 12, 2023

Parade Magazine offers those interested in Super Bowl commercials the opportunity to “ watch every ad.” ” At the time of this writing, the publication had cataloged two dozen spots, and close to half of those ads, 10 of 24, or 41.7%

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Advertising Advertising Television Consumer 93

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? And then we blast it out to the news media. Consider the Medium. Are you pitching a print publication?

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Pitching Print Journalism Local 82

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. When I first invented newsjacking, I focused on the idea of getting your ideas into news stories.

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Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive.

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Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive.

Retail 40

Retail Radio Advertising Advertising 40

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It may be a literal space like a billboard or a section of a newspaper or magazine page. That’s where HARO comes in.

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Publicity Small Business Advertising Advertising 67

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. It was awesome,” he says. “I

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Infographics Print Video Real Estate 54

Bad Pitch Blog

APRIL 2, 2006

From: Joanna Virello To: Richard''s Bud April, Business Magazine X Sent: Wednesday, December 28, 2005 3:08 PM Subject: From Gadget Alley to Madison Avenue- The Death of the Yell and Sell Dear April, The Amazing ARM Story is here and available through this special offer only…so act now! The Power Base (Victor N. Grillo, Jr.

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Television Advertising Advertising Corporate 40

PRSay

JULY 31, 2019

Do a comprehensive look at what you’re trying to write about. This is the era of communication, so now we all communicate — writers who do books go on television and explain themselves — and it’s important to improve that process, and the integrity and honesty of it. The tone reporters adopt is very important. I certainly don’t know.

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Journalism Conference Internal International 121

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more!

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Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Journalists want to write stories that will engage their readers. Not much has changed.

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