PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. I use it every day in my own business so I’m not just telling you to try something, I know t works! Who writes about your industry for this publication. Be newsworthy – try newsjacking. Find the right journalist – use Google! The formula works.

Publicity 130

Publicity Video Pitching System 130

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Is it a good idea to bring in help? Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians.

Pitching 130

Pitching Fashion Media Interviews 130

Tribe Builder Media

APRIL 28, 2019

In this Entrepreneur Magazine article, our CEO Danielle Sabrina discusses how difficult conversations can jump start innovation. Related: 4 Secrets to Writing a Fantastic PR Headline. Company innovation can happen when we least expect it. Harley-Davidson was in trouble in the early eighties. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

Tribe Builder Media

APRIL 28, 2019

In this Entrepreneur Magazine article, our CEO Danielle Sabrina discusses how difficult conversations can jump start innovation. Related: 4 Secrets to Writing a Fantastic PR Headline. Company innovation can happen when we least expect it. Harley-Davidson was in trouble in the early eighties. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” Below, we give 10 awesome press release examples and discuss why they work so well.

Examples 52

Examples SEO Writing Engineering 52

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. A communications guru will dig deep, research, run polls and create stories, and generate visual content seemingly out of thin air.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 97

Small Business Writing Engineering Infographics 97

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. ‘If

Social Media 53

Social Media Brand Branding How To 53

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. It’s going to change their lives. That one story will turn it all around.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. As to your first point, that you don’t have a story that could interest the national media: why not? Why couldn’t you generate national interest in your story? What makes your story different, unique?

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Bad Pitch Blog

APRIL 9, 2006

TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars. Unplugging the microwave and taking this approach allows you to send pitches like the one below from Greg Brooks.

Media Relations 40

Media Relations Media Pitching Small Business 40

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Victorious PR

FEBRUARY 22, 2023

Entrepreneur Magazine? If you’ve gotten to this point in the video, probably not… Now think about all the other business owners, just like you, watching this masterclass. You don’t have to worry, our team will teach your team — you just sit back and get featured in magazines! Have you been in the press before? That starts NOW.

Publicity 52

Publicity Video Pitching Google 52

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips.

Resources 53

Resources Marketing SEO Engineering 53

Bad Pitch Blog

DECEMBER 30, 2006

If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book. Pitching something that has NOTHING to do with what the reporter writes is the biggest one. Don''t pitch and say "Hey, Media Map says you cover small business. This isn''t rocket science.

Pitching 40

Pitching Small Business Insurance Insurance 40

Cision

MAY 21, 2015

Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

NOVEMBER 3, 2014

This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! About Jennifer L. Jacobson: Jennifer L.

Pitching 49

Pitching Fashion Report Twitter 49

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. When the publicist sends me three emails a week to find out when I’m writing the story. And that’s it.

Print 100

Print Media Pitching Writing 100

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52