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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. It also demonstrates professionalism and respect for the individual’s privacy with the negative experience. Therefore, having online reviews is crucial for your business’s success.

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'But you already have a CRM!'

Presspage

But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. We wanted to tackle the issue of having to do double work in different local teams. Is that a problem? Usually not. However, to achieve our mission, we wanted to be able to do more than that.

System 78
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. I have been blogging about challenges confronting digital PR and social media marketing.

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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free?

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A Stern Strategy Guide to Mastodon 

Stern + Associates

The server acts like a forum (think: Facebook Group) and is where you will find your base or local community. There is also the Local timeline which shows you posts from all users in your server. You can set your and adjust posts privacy at the time of writing it to your preference, but there are no DMs.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Use Google to check and see how often your listed journalists are published and if they tend to write relevant content.

Media 136