Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Check out our “Streaming Video Best Practices for PR” white paper now! They’re loyal and vocal, too, meaning they’ll share the podcast with friends, family and colleagues.

Software 120

Software SEO Video Education 120

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Offer consumable content …. And long-form content. Don’t create custom hashtags.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. But your standard press release isn’t going to do the trick.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content. As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. These three benchmarks go hand-in-hand; and on paper, it sounds very easy. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. White Papers.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. But, before you dismiss the power of PR – the key word here is “reliable.”

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

NOVEMBER 7, 2015

Do you need to improve SEO, increase brand awareness or gain more online sales? Get our free influencer white paper today! By brainstorming the types of thought leadership or entertainment your brand can deliver to its audience, you’ll make it easy for a blogger to envision the benefits of working with your company.

Brand 120

Brand Branding SEO Social Media 120

Sword and the Script

JUNE 11, 2019

Search rankings and SEO. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. Frictionless marketing – content earns more exposure if there are no friction points. landing pages).”.

B2B 120

B2B Mobile Content Marketing SEO 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Infographics also offer SEO opportunities for both the news outlet and the sponsor. Data makes great thought leadership. Sometimes it’s just another way to add a new dimension to an existing storyline.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

AUGUST 26, 2015

Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! GR8 thought leadership insights from Jeff Sheehan Be Engaged! Curious about Periscope and Meerkat?

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Cyrus is director of audience development at SEO bible Moz. Andrew is MD of Escherman , a specialist online PR, SEO and analytics consultancy. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

B2B PR boosts SEO. A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Content marketers often consider SEO as synonymous with content marketing without taking into consideration content promotion on social channels. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120