Leadership SEO Storytelling White Paper 
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Expensive process.
ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
They drive SEO ranking and educate prospects, thus pushing them down the funnel. For a larger brand, it can support a leadership position within a business category. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.
Cision
JUNE 25, 2015
From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.
Beyond PR
MARCH 6, 2018
You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .
ImPRessions - Crenshaw Communications
JULY 10, 2019
That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. The long game. Making your case to hoist the trophy.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.
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